Altitude’s young guns soar to yet more corporate heights.
June 15, 2010 Leave a Comment
A small design agency in Plymouth, which landed a contract with arguably the biggest brand name on the planet, has just completed a re-brand and re-launch for another major name – leading hotel chain Holiday Inn Express.
The team at Altitude – based at the University of Plymouth’s Formation Zone – may have an average age of only 22, but they have already delivered a website, t-shirt design and a complete brand identity for corporate giant Coca Cola for its Coke ICE project.
Now a new project has seen Altitude working closely with the Holiday Inn Express hotel group, one of the most successful hospitality brands, to redesign and develop a series of websites for individual hotels across the UK, which are owned and operated by Montecute House Ltd.
The sites are designed to give each hotel location an individual identity, while maintaining the important core branding and brand identity of the group.
Altitude’s design team developed a clean and fresh site that is simple to navigate and features an online booking service. There are click throughs to the hotel’s accommodation and restaurant areas, as well as information on corporate facilities and special offers.
To give the website a real individual appeal, there is a detailed description of the location of the hotel and some of the key transport and entertainment facilities in the area.
Senior management at the hotel chain were impressed by Altitude’s commitment to client focus and the attention to detail its design team paid throughout the prestigious project.
Jaine Simm of Monteacute House Limited who operate 4 of the Holiday Inn Express hotels said: “Altitude may not be a big agency, but what they lack in size, they more than make up for in ability and customer service. “Throughout the duration of the project, Altitude kept us appraised at all times and were seamless in their delivery of a highly professional series of websites that really captures the kind of image and approach we want to portray as a company.”
Altitude is currently enjoying one of the fastest growing reputations of any design agency in the region, as proved by their impressive client base.
But as a small operation themselves, they recognise the importance of the small and medium enterprise sector, as well as the big corporate players – and recently launched a website service aimed squarely at the small business sector.
Altitude:Rise offers a professionally designed website for only £500 and a key element of the package is that it offers flexibility so more pages and functionality can be added as a business grows and develops.
Miles Noble, Managing Director of Altitude, said: “Clearly we are extremely proud to have worked with some of the biggest brands globally, but as a small design agency, no one knows better than us the enormous contribution small and medium enterprises make to our economy.
“Altitude:Rise is a website package that delivers real flexibility for a small business that has scope to grow, but wants a website that can grow with it, simply and effectively.”
